Tecnologia e Inovação

The New Economy driven by legal and conscious pro-inovation ecosystems

Por Jonathan Vallonis Botelho

The innovation concept became even more prominent to society during the new coronavirus pandemic, specially thanks to scientists and new procedures that allowed the world to vaccinate most of the population in short time.
At the same time, a new range of tools became available to enable people to work from anywhere and to digitalize old economy activities. It is clear that promoting the innovative entrepreneurship  will remain the main goal of the countries.
Brazil has achieved a high standard creating a 
political and legal environment to improve innovation, as for example, the Inovation Statue (Lei 10973/04), which encourages science and tech researchs.
Also, the Startups Statute (LC 182/21) made it simple to create/open a company and established important rules of investment in startups.
The path to improve entrepreneurship involves an enviroment in which old econonmy companies and startups are able to easily do business.
Following this path to create an business ecosystem, Porto Alegre is ranked the 6th most important and easilyst city to do business in Brazil in 2022 (ICE). The research considers seven topics:  legal environment; infrastructure; market; financial capital; innovation; human capital; and entrepreneurial culture. The competitiveness of Porto Alegre takes place especially with tax incentives to the high-tech sectors, the creation of strategic hubs connected to the new economy and the promotion of the city of great events (such as a world tech fair that will occur in May/22).
In this scenario, it is important to bear in mind that legal services are one of the main factors to grant the sucess of the new economy, specially in a market that unfortunately still has a high regulation by the governemnt. Law firms must have an avant-garde vision to prevent legal disputes in this business sector, which are usually conected to missing contractual instruments, precarious corporate structure, absence of partner/shareholder agreement, etc.
The main conclusion is that in order to foster entrepreneurship and accelerate the growth of companies towards the so-called new economy, we need the intersection in the performance of all the actors engaged in the process. Such measures involve from governments with good innovation policy practices, to pro-innovation legal services in the formation of a consistent ecosystem for innovative businesses.